About the Author: Thom Wallace
Involved in sustainability and environmental issues his entire life, Thom Wallace works at the convergence of media & natural resource issues. For over ten years he has worked across the country in rural and urban communities alike, on renewable energy, energy security, and sustainable development.

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Entries in Video (3)

Tuesday
Dec152009

Next Up, A Major Environmental Dilemma

The opening line of this video says it all. "Next up, a major environmental dilemma...".  For quite some time I've considered the potential communications conundrum presented by the clean technology economy's need for raw resources, and the very clear fact that many clean energy advocates don't consider the supply chain of natural resources for building wind turbines, solar panels, and hybrid cars.  I've always asked, what will environmentalists do when they realize what kind of process and materials are needed for producing a clean energy infrastructure? While triple-bottom line systems, closed loop manufacturing, and sustainable design and materials sourcing have been a major part of the sustainability movement as brought forward by leaders such as Bill McDonough, these principles have primarily taken a back seat in the manufacturing of new clean energy technologies. 

So it was only a matter of time that the media considered the contradiction that could provide a dilemma for environmental advocates. This report on PBS News Hour is the first I have seen that provides a in-depth look at the environmental impact of the critical rare earth elements that are the natural resource supply for clean energy manufacturing in China. 

While a strong report and a very important one to consider, this story could have been more comprehensive by examining the percentages of rare earth metals used in manufacturing of non-clean energy products.  Additionally, the report doesn't fully expand on the lack of environmental regulations for manufacturing facilities in China. While very hard to quantify at this stage, the counter point that was not leveled in this report is the consideration of the environmental benefits gained by decreasing our carbon emissions and the impacts of industrial process used in developing conventional energy sources. 

If it is inevitable that we use rare earth materials in our production of the items needed for society, there is an argument to be made that while we switch other process toward more sustainable materials, the clean energy economy may demand less and impact fewer than did previous systems of production in the industrial revolution.  The verdict is still out whether or not there is a balance to be achieved. 

None the less, I predict that clean energy companies will be pushed more in the new decade to begin sourcing their materials from recycled and reprocessed sources, rather than building the new green economy on the very philosophy that moved our society toward our current dilemma; progress is worth the cost we pay both in human and natural capital. Hopefully we won't have to re-learn that lesson again.

Friday
Dec042009

See You In Copenhagen

Ok, well, maybe not. I'll be enjoying Copenhagen's two weeks of events from afar and hoping for a collective direction on climate solutions. But the See You in Copenhagen ad campaign sponsored by the UN Foundation give you a sense of the momentum going into the Conference.  See You in Copenhagen is a campaign of short films and ads produced by Found Object Films, in cooperation with the UN Foundation and tcktcktck.org to raise public awareness and support civic engagement in advance of the United Nations Climate Change Conference (COP 15) in Copenhagen, Denmark.

In the video featured above, Shai Agassi, founder and CEO of Better Place, introduces us to the prototype electric vehicles that will be part of the sustainable transportation infrastructure his company is building to replace the world's dependence on conventional fossil fuels. He speaks of the importance of the world agreeing to carbon cuts, and his company's potential role in creating the technology that will help move transportation away from carbon emissions.  Read more about the business model of Better Place from Earth2Tech and from Better Palce's website.


Wednesday
Feb182009

Jay Leno & FUEL

Jay Leno's Green Garage on PopularMechanics.com


Jay Leno is to renewable energy what Oprah is to consumer products.
  Jay is quietly making a huge impact on America's awareness with his subtle and simple approach to understanding renewable energy issues.  Not only has Jay been spreading the word about fuel efficiency and vehicles, he's also really interested in the best renewable energy products for the home.   The most refreshing part about Jay Leno's approach is that he does it all with out sounding too preachy and he is well informed with out patting himself on the back for it.





Jay Leno as a green advocate is not news. With Monday night's interview of the FUEL's relatively unknown documentary producer and star Josh Tickell, Jay Leno is establishing him self as a champion of grass roots media efforts. While a lot of people have questioned his upcoming move to the 10 PM prime time slot, if Jay keeps elevating important issues to millions of Americans, he might just be able to make a lasting impression in the battle for America's attention.